diff --git a/Makefile b/Makefile
index d0e4108..3669db8 100644
--- a/Makefile
+++ b/Makefile
@@ -1,13 +1,17 @@
 SQLITE_FILE ?= kers.sqlite3
+KERS_SUPERUSER_ZEUSID ?= 1
+KERS_SUPERUSER_NAME ?= admin
+KERS_SUPERUSER_PASSWORD ?= admin
 
-PYTHON := $(shell find -mindepth 3 -maxdepth 3 -path "*/bin/python")
+# Discover virtualenv location
+PYTHON ?= $(shell find -mindepth 3 -maxdepth 3 -path "*/bin/python")
 ifeq ($(PYTHON),)
 	$(error No virtualenv found)
 endif
 VENVBIN := $(dir $(PYTHON))
 
-.PHONY: server celery beat rewrite_migrations
 
+.PHONY: server celery beat
 server:
 	$(PYTHON) manage.py runserver
 celery:
@@ -15,11 +19,20 @@ celery:
 beat:
 	$(VENVBIN)/celery -A KeRS beat -l info --scheduler django_celery_beat.schedulers:DatabaseScheduler
 
+.PHONY: migrations migrate superuser
+migrations:
+	$(PYTHON) manage.py makemigrations
+migrate:
+	$(PYTHON) manage.py migrate
+superuser:
+	(sleep 1; echo "$(KERS_SUPERUSER_PASSWORD)"; sleep 0.5; echo "$(KERS_SUPERUSER_PASSWORD)"; sleep 1; echo "y") | \
+		socat - EXEC:'$(PYTHON) manage.py createsuperuser --username $(KERS_SUPERUSER_NAME) --zeus_id $(KERS_SUPERUSER_ZEUSID)',pty,setsid,ctty
+
+.PHONY: rewrite_migrations
 rewrite_migrations:
 	@printf "Only for when there is no data in production yet. Continue? (y/N) "; read continue; [ "$$continue" = y ]
 	rm -f events/migrations/0*_*.py users/migrations/0*_*.py
 	rm -f "$(SQLITE_FILE)"
-	$(PYTHON) manage.py makemigrations
-	$(PYTHON) manage.py migrate
-	(sleep 1; echo "admin"; sleep 0.5; echo "admin"; sleep 1; echo "y") | \
-		socat - EXEC:'$(PYTHON) manage.py createsuperuser --username admin --zeus_id 1',pty,setsid,ctty
+	make migrations
+	make migrate
+	make superuser