# Persona: NAME (scenario summary)

## Background

- Name: Elise
- Age: 31
- Gender: female
- Occupation: Communication and marketing at a cycling initiative by the city
- Computer skills: Moderate
- Demography: Western, educated, middle class


## Interests & Influences

Elise is a young woman which is worried about climate change and the environment.
As such, she choose to work for an organisation which facilitates cycling in the city, which:

- rents out bicycles to students
- runs a few bicycle repair stores
- install public bicycle pumps all over the city
- maintains the bicycle parkings in the city (e.g. by removing abandoned bicycles)
- and various other actions to reach out

Her job is _communication and social media_, so she has to maintain the website, send out a newsletter and support other campaigns.

## Motivations

## Goals

## Needs and expectations

## Pain points & frustrations