diff --git a/.travis.yml b/.travis.yml
index cc675dc..b98bf9d 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -19,4 +19,5 @@ script:
 - bundle exec nanoc check mixed_content
 after_success:
 - chmod 600 ~/.ssh/id_rsa
-- bundle exec nanoc deploy --target public
+- chmod +x .travis/deploy.sh
+- .travis/deploy.sh
diff --git a/.travis/deploy.sh b/.travis/deploy.sh
new file mode 100644
index 0000000..dc1fa56
--- /dev/null
+++ b/.travis/deploy.sh
@@ -0,0 +1,5 @@
+#!/bin/bash
+
+if [[ $TRAVIS_BRANCH == 'master' ]]
+  bundle exec nanoc deploy --target public
+fi