33 lines
908 B
Markdown
33 lines
908 B
Markdown
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# Persona: NAME (scenario summary)
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## Background
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- Name: Elise
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- Age: 31
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- Gender: female
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- Occupation: Communication and marketing at a cycling initiative by the city
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- Computer skills: Moderate
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- Demography: Western, educated, middle class
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## Interests & Influences
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Elise is a young woman which is worried about climate change and the environment.
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As such, she choose to work for an organisation which facilitates cycling in the city, which:
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- rents out bicycles to students
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- runs a few bicycle repair stores
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- install public bicycle pumps all over the city
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- maintains the bicycle parkings in the city (e.g. by removing abandoned bicycles)
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- and various other actions to reach out
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Her job is _communication and social media_, so she has to maintain the website, send out a newsletter and support other campaigns.
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## Motivations
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## Goals
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## Needs and expectations
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## Pain points & frustrations
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