1.4 KiB
Persona: NAME (scenario summary)
Background
- Name: Elise
- Age: 31
- Gender: female
- Occupation: Communication and marketing at a cycling initiative by the city
- Computer skills: Moderate
- Demography: Western, educated, middle class
Interests & Influences
Elise is a young woman which is worried about climate change and the environment. As such, she choose to work for an organisation which facilitates cycling in the city, which:
- rents out bicycles to students
- runs a few bicycle repair stores
- install public bicycle pumps all over the city
- maintains the bicycle parkings in the city (e.g. by removing abandoned bicycles)
- and various other actions to reach out
Her job is communication and social media, so she has to maintain the website, send out a newsletter and support other campaigns.
Goals & motivations
For her job, she wants to place a map on her website with all cycle pumps of the city.
However, she doesn't know where all of them are... She has a list of the pumps placed by her employer, but the university has placed quite a few of them as well. Some other actors (such as shops) have placed a few of them too.
And except for pumps, there are also a few poles where yools (such a screwdrivers, wrenches,... ) are attached for use by the public.
At last, these pumps and tools are broken sometimes, so how to communicate this to the public?